Job Seekers Are 4.5x More Likely To Find a Great Boss at a Certified Great Workplace

Claire Hastwell






How Great Place To Work-Certified™ companies outpace the average U.S. workplace

95% of job candidates say reputation is a major factor when considering a job offer. This should be music to the ears’ of Great Place to Work-Certified™ companies.

According to our research, Certified™ companies can boast about having better bosses, fairer paths to promotions and employees reporting that they look forward to coming to work.

Companies who meet the Certified standard are up to 4 times more successful at attracting, retaining and engaging talent than the average U.S. workplace, according to our national employee study.

Certification has become a national benchmark of positive company culture. Companies must have at least 65% (7 out of 10) of their current employees say that it’s a great place to work. With the national average sitting at just 49%, Certification is a milestone well worth celebrating.

Great Place to Work® conducted a national employee survey in 2019. Over 2000 employees across a range of industries, including finance, health care, manufacturing, professional services, retail, technology and hospitality, who do not regularly participate in our survey, told us about their employee experience.

Employees across four managerial levels and a variety of demographic groups were asked to rate their workplaces across 60 statements measuring trust, pride, collaboration, management effectiveness, innovation, diversity and fairness, as well as other elements of company culture.

We then compared the national averages to employee evaluations of Great Place to Work-Certified companies. The gaps are striking.

At the average U.S. workplace, just 49% of employees are having a positive experience.

Whether employees worked in health care (49%), hospitality (48%), or the hyped industry of technology (51%), the overall picture isn’t great. The highest average results came from employees working in the finance industry, at a “whopping” 56%.

The benchmark of a great company culture

It’s rough out there. Less than half of U.S. workers feel profit distributions are fair, and more than half report regular favoritism, politicking and unfair promotion practices in their workplaces.

But Great Place to Work-Certified companies soar past their competitors on every one of these metrics.

Companies that build workplaces based on trust fundamentally change these dynamics and create workplaces that employees actually look forward to going to – and businesses that thrive as a result.

Great workplaces are full of great managers and supportive, passionate coworkers

If you’re job seeker, there are a lot of reasons why it’s better working at a Certified great workplace:

  • 4.5x times more likely to work for a great boss (and 75% less likely to have an awful one)
  • 88% more employees say there’s no politicking and backstabbing in their workplaces
  • 93% more likely to look forward to coming to work

Great workplaces pay and promote their people fairly

Employees at great workplaces say they often or always felt practices at their workplaces were fair. At Certified great workplaces, employees are:

  • 2x more likely to be paid fairly
  • 2x more likely to earn a fair share of the company’s profits
  • 2x more likely to have a fair shot at promotion

Working is better at Certified companies

Happy employees are good for firms and investors

Treating employees with care and respect pays off. Certified companies do better on several key business indicators:

  • Agility – 66% more employees adapt quickly to changes necessary to the business’ success
  • Teamwork – employees are 58% more likely to cooperate at a high-level
  • Effort – 67% more people work on teams that are willing to give extra to their work

Employee and customer satisfaction are linked

Consumers want to buy from purpose-driven companies that care about employees. And Certification is an indicator that a workplace treats its employees well.

Similarly, Certified great workplace employees rate their customer service higher than employees at the average U.S. workplace:

  • Service – employees are 34% more likely to believe their company provides excellent customer service

Employer brands that outshine the competition

Certified great workplaces retain and attract more talent. They live their employer brands from the inside out:

  • Employee referrals – 86% of employees say they would recommend their company to others, compared to just 56% at the average U.S. workplace
  • Recruiting talent – in other words; employees are 60% more likely to help their employers recruit top talent by strongly endorsing their organizations to friends and family
  • Retention – employees are 51% more likely to stay for a long time

The proof is in the pudding

Employee surveys don’t lie: Certified workplaces are head and shoulders above the average U.S. workplace, so it’s worth doing what it takes to become Certified.

Not Certified yet?


Claire Hastwell

As the Content Program Manager at Great Place To Work, Claire helps decode the psychology behind high-trust workplaces using Great Place To Work’s extensive data repository on employee experience. Claire has co-authored noted reports such as “Women in the Workplace” and “The Power of Purpose at Work,” and contributed to Fortune with her profiles of the Best Workplaces™. Her latest report on employee retention strategies draws on the experience of 1.3 million employees to give leaders strategic guidance on retaining their top people. 

Great Place To Work® has been surveying employees around the world about their workplace experiences for 30 years. We have developed a set of themes and metrics that not only predict whether employees feel their workplace is great, but predict retention, agility, and overall business success.

Using our proprietary Trust Index™ survey, we measure the core of what we know creates great workplaces — key behaviors that drive trust in management, connection with colleagues, and loyalty to the company.

The survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 statements on a five-point scale and answering two open-ended questions.

Employees tell us whether leaders are accessible, communicate honestly and clearly, and if their actions match their words. They tell us whether they feel respected as individuals, if they receive training benefits, appreciation, support for their well-being and opportunities to contribute. They tell us whether they believe their company is fair related to pay, profits, promotions, recognition, favoritism and opportunities. They tell us if they are proud of their work, their team, and their company and if they feel they make a difference, and their work is meaningful. And they tell us whether they enjoy the people they work with, feel cared for and can be themselves.

List rankings are based on this employee feedback, which we analyze to determine the extent to which this experience is shared by the full workforce. Great Place To Work measures the differences in survey responses across demographic groups and roles within each organization to assess both the quality and consistency of the employee experience. Statements are weighted according to their relevance in describing the most important aspects of an equitable workplace.

The best companies create great work experiences not just for management, but also for their part-time employees on the front lines, for those who’ve just joined and those who’ve spent their whole career there, for every race and ethnicity, gender, neurotype, or other demographic in the organization – we look at it all. Companies with the broadest set of employees who report positive workplace experience receive the highest rankings on lists.
In addition to analyzing employee feedback for the Best Workplaces™ in Vietnam 2024 list we also consider what a company can tell us about their programs and workplace strategy. Each company also answers six essay questions that provide greater insight into how, and why the organization is great for all people. Responses are rigorously evaluated and cross-reviewed according to Great Place To Work’s research-driven criteria. From what companies share in datapoints and essays, we identify the organizations that offer the most generous, caring and innovative programs reflecting a genuine commitment to meet the diversity of their people’s needs inside and outside the workplace as validated by what employees themselves report in survey results.

Surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent honest feedback from the company’s full population. While essay responses provide important context for rankings, only survey data can garner a list placement. In the last year, Great Place To Work® surveyed companies employing more than 135,000 people in Vietnam and received more than 125,000 survey responses.

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

To determine the 2022 Vietnam Best Workplaces™, Great Place To Work®️ analyzed confidential survey feedback representing nearly 20,000 employees across different industries in Vietnam. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️.

85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced.

To be considered, companies had to meet the Great Place To Work-Certified™ standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. 

Companies with 10-99 people were considered for the Small category, companies with 100-999 people were considered for the Medium category and companies with 1000+ people were considered for the Large category.