The New Business As Usual

Great Place To Work’s 2026 research, based on insights from 111,682 employees across Vietnam, shows that high-trust workplace cultures are becoming a key driver of business success.

As competition intensifies, companies that prioritize trust are outperforming peers in retention, engagement, and overall performance.

2026 Vietnam Insights Report

Drawing on insights from 111,682 employees across Vietnam, Great Place To Work’s latest research captures one of the country’s most comprehensive views of workplace culture.

The data highlights a decisive shift: as Vietnam’s economy continues to expand, organizations that prioritize building trust are setting the pace, outperforming peers in retention, engagement, and overall performance.

For companies who want to lead in an increasingly competitive market, building a high-trust culture is no longer optional, it is the new business as usual.

  • Leaders who keep their word: 93.5% of employees at Best Workplaces say management delivers on its promises, versus 65.3% at typical Vietnamese companies.

  • Retention and advocacy: 94.8% of employees at Best Workplaces want to stay long term and would recommend their employer to friends and family, versus 76% and 67.8% at typical companies.

  • Extra effort and agility: 93.5% of employees at Best Workplaces are willing to give extra to get the job done, and 95.6% say they adapt quickly to change, compared to 66.7% and 76.3% at typical workplaces.

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