The High Value of Building Pride in the Workplace

Claire Hastwell






One of the most overlooked drivers of engagement, retention and advocacy, hides in plain sight: pride. It can be obvious when people take pride in their work, and even easier to spot when they don’t.

Year-on-year, we see how corporate recognition as a Certified™ great place to work reinforces company pride, and we see how the Certified community cultivates this within the organization. Just as individual recognition sparks individual pride, corporate recognition reinforces company pride within the organization.

Workplace pride is about more than just feeling good. It’s an essential factor in employee engagement – ­­­­and one that’s all too often ­­neglected.

­­When it’s present at work, it inspires individuals and teams to achieve more, communicate better, and build upon each other’s strengths. When it’s not present, things can get ugly. Really ugly. And what is “it”? It’s the often abstract yet extremely powerful feeling of “pride.”

Pride is deeply personal, and yet it also acts as a sort of currency in relationships; if you care for and trust the people you work with, you’re naturally inclined to go the extra mile. Whereas if you don’t have pride in your company or colleagues, things fall apart fast.

What is workplace pride?

At its most basic, workplace pride is exactly what it sounds like: being proud of where you work. When employees have pride in their workplace, they believe in the company – not just what it produces, but how it operates, how it treats its people, and how it engages with the community at large.

However, too many workplaces fail to recognize that pride can’t just be created from a well-crafted mission statement. Pride is cumulative. It doesn’t come from just one thing, but rather from a series of actions and events that are reinforced over time.

For example, say you run a clothing company that preaches sustainable production and sourcing practices. But other parts of the business are at odds with that mission. Maybe employees are pushed to unsustainable levels, or the office is stocked with plastic-wrapped snacks. These types of things will undermine any sense of pride.

The 3 levels of workplace pride

What makes employees proud of their company?

Just as pride comes from cumulative efforts, pride itself lives in layers. Workplace pride happens at three levels:

  • Your job – e.g., you take pride in the work itself.
  • Your team – e.g., you are proud to work with the people around you.
  • Your company – e.g., you are proud of the company’s mission and reputation.

Ideally, your employees should feel pride at all three levels ­– but that’s often not the case. Take the following three scenarios as examples of the drastically different ways pride can show itself in the workplace:

Scenario 1: Pride in the work

Mayuri is a data scientist who is proud of how her research helps others solve problems. But her company recently laid off hundreds of staff and the story was reported in the news. Because of that, she now has little pride in the company as a whole.

Scenario 2: Pride in the work and the team

As a curator at an art gallery, Pete works closely with world-renowned artists and feels a strong sense of pride when he thinks about his team. The gallery is also non-profit, supporting local artist communities, which gives him pride in the company.

Scenario 3: Pride in the work, the team, and the company

When a hurricane hit Louisiana where Ava’s homewares company is based, their operations and supply chain teams quickly worked to move supplies to stores in the storm’s path. Ava’s CEO announced they would donate $1 million to help those whose homes had been affected. Ava felt great pride in her work, her team, and her company.

Real examples of employees who feel workplace pride

Take this real employee story from Sandra Jones, Sr. business systems manager at Management Recruiters of Tallahassee (MRT). Sandra is especially proud of the team she works with:

“I work with a truly amazing team at MRT. One of the advantages of working here is that I’m surrounded by a lot of sharp people who genuinely care about the people they come in contact with each day. Our team is really passionate about what they do because they know that their contributions and ideas matter. It’s refreshing to work for a company that will help you grow and meet your goals to succeed and that’s why I’m proud to be part of the MRT”

Another real-life example, from Certified™ workplace Tax Relief Advocates. Case manager Amber Godinez takes pride in her individual work and her company:

“I’m proud to come into work every day knowing that our services are here to help the clients are here to ease their way through the harsh IRS process. And being able to connect with my clients personally and let them know that I am here for them. And this company provides a lot of support to our clients. Clients know when they’re finished, that we’ve taken care of them. And that makes me proud to be able to take care of clients and know that I can help them and ease their day and their life.” 

Why is workplace pride important?

Pride is more than just a feel-good thing. It creates a stronger, better, more engaged workforce. In fact, Great Place to Work® research has found that when employees feel proud to work at a company, they are:

  • 6 times more likely to endorse their workplace to others
  • 2 times more likely to want to stay with the company for a long time
  • 1 times more likely to say it’s a great place to work

There are plenty of ways that workplaces can foster pride and great relationships, from collaborative lunches to career-development training pathways to sharing real examples of how employees’ work is impacting clients and the community.

Most importantly, the best workplaces set the stage for building employee pride via trust with clear expectations and two-way communication.

As I mentioned earlier, pride is cumulative, so there’s no single recipe that will ensure each and every one of your employees beam with pride. But when you put in the effort to create a culture of trust, you’re taking a step in the right direction.

How does your workplace pride stack up against the competition?

Measure workplace pride with our employee experience survey and learn how Great Place to Work Certification can help you attract – and keep – top talent.  

Claire Hastwell

As the Content Program Manager at Great Place To Work, Claire helps decode the psychology behind high-trust workplaces using Great Place To Work’s extensive data repository on employee experience. Claire has co-authored noted reports such as “Women in the Workplace” and “The Power of Purpose at Work,” and contributed to Fortune with her profiles of the Best Workplaces™. Her latest report on employee retention strategies draws on the experience of 1.3 million employees to give leaders strategic guidance on retaining their top people. 

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

To determine the 2022 Vietnam Best Workplaces™, Great Place To Work®️ analyzed confidential survey feedback representing nearly 20,000 employees across different industries in Vietnam. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️.

85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced.

To be considered, companies had to meet the Great Place To Work-Certified™ standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. 

Companies with 10-99 people were considered for the Small category, companies with 100-999 people were considered for the Medium category and companies with 1000+ people were considered for the Large category.