Building trust in your workplace culture







People analytics is not just an important concept but it has evolved into a science. Great Place to Work® incorporates employee surveys and data from our Emprising™ platform into powerful analytics that have been used by thousands of employers and even Harvard Business Review. One analytic that is the cornerstone of Great Place to Work is the Trust Index Survey which captures the voices of employees in an organization and describes the extent to which an organization creates a great place to work For All™.

At the Vietnam Best Workplaces™ 2022 event in May this year, we published our very first Insights report based on the voices of employees at Vietnam Best Workplaces.

Based on insights gleaned from the Great Place to Work® Trust Index™ survey data and Culture Audit™ submissions, Best Workplaces have:

1) Leaders who walk-the-talk consistently and build trust through their actions and behaviors.

In these companies, leaders role model company values and employees experience this through their leaders’ communications, actions and daily interactions with them. They build credibility by hiring the right people and deploying their talents and skills optimally. Importantly, leaders do what they say, and their actions match their words. Among the Vietnam Best companies, 9 in 10 employees experience this consistently, which powerfully reinforces a culture of trust.

At DHL Express, who tops the Vietnam Best Workplaces™ 2022 list in the Medium and Large Category (100 or more employees), the company shared that leaders need to be empathetic and compassionate, and make informed decisions driven by data. Through their “Head, Heart and Guts” leadership principle – DHL expressed that it is one of the key factors that helped the company to remain resilient especially during challenging times. DHL Express became the number one workplace in Vietnam by balancing “Respect and Results”, where every employee shows respect to one another and receives strong support from peers and managers, while delivering service excellence to customers. This culture is underpinned by the company’s FOCUS strategy, as it aims to become the employer, and logistics provider of choice.

2) Employee engagement and communication is of paramount importance.

At Vietnam’s Best Companies, this was especially so during the Covid-19 pandemic, when many people faced logistical challenges and there were widespread concerns over health and job security. Managers at all levels from senior leaders to frontline managers reached out to their teams, made themselves accessible in a variety of ways and platforms, communicated openly about important issues and changes, and addressed employees’ questions and concerns. They actively collaborated with employees by eliciting feedback and suggestions on matters that would impact their jobs or work environment, and to develop viable solutions that would better meet employees’ needs.

At Capella Hanoi, the only hospitality representative in the Medium and Large Category (100 or more employees), the company conducts a monthly General Manager Dialogue with the motto “open sharing-serious acting”, indicating an open dialogue with follow-through actions, showing their People-First practice. The company conducts departmental level brainstorming sessions and Guiding Team Weekly meetings on Product and People matters to come up with solutions to address the employees’ concerns.

Take the first step to find out how your organization can do the same by surveying your employees and how you can create a great workplace culture in your organization here.




Chau spent most of her 28 years working experience as a change and transformation facilitator in all four areas of organisation development interventions.

In addition to designing and managing learning roadmaps and certification pathways, she has developed training materials and conducted thousands of training and coaching hours to participants with diversified learning and development objectives for both internal and external customers in Vietnam, Malaysia and Korea. Chau is the first Vietnamese to be awarded the prestigious Intel Corporate award High Performing Instructor. Her heart is all about community commitment as she initiated, managed and co-delivered career counselling workshops for students. During the Covid-19 pandemic, Chau organised webinars on mental health and Diversity & Inclusion topics for a mixed group of professionals. Her relaxation approach is a combination of a cold beer over a Korean or Taiwanese drama or a Hollywood rom-com.

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

To determine the 2022 Vietnam Best Workplaces™, Great Place To Work®️ analyzed confidential survey feedback representing nearly 20,000 employees across different industries in Vietnam. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️.

85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced.

To be considered, companies had to meet the Great Place To Work-Certified™ standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. 

Companies with 10-99 people were considered for the Small category, companies with 100-999 people were considered for the Medium category and companies with 1000+ people were considered for the Large category.