Established in 1884, Piaggio Group is Europe’s largest manufacturer of scooters and motorcycles, featuring a diverse range of 2-Wheels vehicles under four iconic brands: Vespa, Piaggio, Aprilia, and Moto Guzzi. Piaggio Group has designated Vietnam as its regional hub for the Asia-Pacific region, established the first 2-Wheels Factory and the only Research and Development center of Asia located in Phu Tho, serving production for the regions of Asia, EMEA, and the USA. Piaggio focused on People as the main aspect of the company’s strategy, “Spotless”, which is built upon four core values: Attention to Individuals, Importance of Quality, Long-term Vision, and Devotion to Customer.