Managers: Are You Building a Culture of Trust?



We spend a third of our days at work on average. This work environment can either enhance or diminish employee morale and productivity in your company. Learning how to build trust with employees can improve productivity, engagement, and confidence.

Trust in any organization works on three levels:

  • At a company level in terms of culture
  • At a team level concerning the relationships among the members
  • At an interpersonal level between two people.

You can’t always control your organization’s level of trust, but you can certainly influence it by building trust in your immediate work environment.

Building trust with employees in a smaller unit where you have more control helps to propagate trust in the larger organization.

If an employee doesn’t trust their manager, the company suffers. Sure, ruling through fear works, but the employee will do the bare minimum amount of work needed to keep their job.

Building trust with employees is key to beating your competition, not to mention increasing employee retention.

5 ways leaders at all levels can create a culture of trust in the workplace

1. Be honest and supportive

Even when it’s difficult, tell the truth and not just what you think people want to hear. Understand what employees need to know and communicate facts while being considerate of their effort and sensitivity to their feelings.

Showing support and understanding for your team members, even when they make mistakes, goes a long way in building trust as a leader.

2. Listen

Actively listen and check for understanding by paraphrasing what you’ve heard. Use a variety of feedback tools to ensure everyone has the chance for their voice to be heard.

You must engage in dialogue with employees, giving them the opportunity to ask questions, get answers, and voice concerns. Then, apply what your internal stakeholders share for future actions.

3. Be consistent

Consistently doing what you say you’ll do builds trust over time – it can’t be something you occasionally do. Keeping commitments must be the essence of your behaviour, in all relationships, day after day and year after year.

4. Model the behaviour you seek

Nothing speaks more loudly about an organization’s culture than the leader’s behaviour, which influences employee action and has the potential to drive their results.

If you say teamwork is essential, reinforce the point by collaborating across teams and functions. Give credit when people do great work and you’ll set the stage for an appreciative culture.

5. Build in accountability

When you and other leaders acknowledge your mistakes as well as successes, employees see you as credible and will follow your lead.

You can encourage honest dialogue and foster accountability by building in processes that become part of the culture. For example, evaluate every project (positives, negatives, things to change) or a status report and next steps in each meeting agenda (tracking deadlines and milestones).

You build and maintain trusting relationships and a culture of trust in your workplace one step at a time through every action you take and every interaction you have with your co-workers and employees.

Trust may be fragile, but it can grow strong over time with the deliberate efforts above. Check out the many benefits trust brings to a workplace.

Manager behaviours that build a culture trust

Ask yourself these questions to assess your personal behaviour and learn how to create an awareness of the daily practices that encourage a culture of trust in your workplace.

  • Am I listening to my employees and seeking their ideas, suggestions and opinions?
  • Am I open to employee ideas and including those ideas in the decision-making process?
  • Am I setting and communicating consistent expectations regarding team and individual performance objectives?
  • Do I tell employees the truth and follow through by doing what I say I am going to do, even when it is difficult?
  • Am I treating everyone with the same dignity and respect that I expect and would like to receive without revealing bias, judgment or personal favouritism?
  • Are my career goals or a personal agenda interfering with my team’s performance and commitment to my employees’ success?
  • Do I demonstrate concern and caring for each employee, workgroup and department?
  • Do I set a good example and conduct myself in a manner consistent with the organization’s mission, vision, and values?


Trust must be earned. It comes from a conscious effort to walk your talk, keep your promises and align your behaviour with your values. Building trust is worth the effort because once trust is lost, it can be very difficult to recover.

Determine if your organization is a high-trust culture

Reach out to us about our culture management platform so you can decode the levels of trust in your workplace – and how to grow it. 




Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

To determine the 2022 Vietnam Best Workplaces™, Great Place To Work®️ analyzed confidential survey feedback representing nearly 20,000 employees across different industries in Vietnam. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️.

85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced.

To be considered, companies had to meet the Great Place To Work-Certified™ standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. 

Companies with 10-99 people were considered for the Small category, companies with 100-999 people were considered for the Medium category and companies with 1000+ people were considered for the Large category.