Building Culture on the Frontline: Up Close with DHL-VNPT Express



Ha Minh Chau




When you search for ‘great workplace culture’, you are often met with images of collaborative workspaces, team building events, and office celebrations. However, many employees at Best Workplaces operate outside traditional office settings, working on the frontline in various environments.

Great Place To Work® identified Best Workplaces through an assessment of all employees’ daily experiences to ensure that the employee experience for frontline workers matches that of the head office. This approach ensures that opportunities for personal and professional growth remain consistent, whether one is on the field sites to the corner office, behind the wheel or behind a desk.

DHL-VNPT Express has been recognized as one of the World’s Best Workplaces for five consecutive years. In an interview with Truong Hoang Long, HR Director of DHL-VNPT Express Vietnam, we gain insight into the company’s success.

Town-hall Meetings

Frontline employees and managers account for 70% of DHL Express Vietnam’s workforce. To ensure this substantial group contributes effectively to the successful implementation of the global FOCUS Strategy in Vietnam, the company conducts several town-hall meetings each year, lasting between 45 to 60 minutes, which involve all employees.
At the beginning of the year, these town halls focus on reviewing the previous year’s performance, cascading the current year’s priorities, and recognizing employees’ contributions to the company’s great service quality, customer loyalty, and how this translates into a profitable network. The mid-year town hall reviews progress towards these objectives, while the year-end town hall provides updates on the year’s performance and prepares for the coming year.


Ongoing two-way communication

While these town halls create a context for company-wide sharing and celebrations, DHL-VNPT Express fosters ongoing two-way communication and success through the Coaching & Feedback culture and SmartConnect, a group-wide intranet allows all DHL-VNPT Express employees to access both on PC and mobile for the real-time updates and information.

Effective leadership begins with attentive listening. DHL-VNPT Express collects and addresses employee feedback through the annual Employee Opinion Survey. All the concerns are heard and acted upon by the Senior Management Team and then communicated to employees in relevant meetings and subsequent town halls.

Congratulations to DHL-VNPT Express for their unwavering commitment to fostering a people-first, purpose-driven workforce culture, solidifying their position as “The logistics company for the world.”

Get Recognized for Being a Great Place To Work

Companies that want to be on a Best Workplaces List start by earning Great Place To Work® Certification™. Through the Certification process, we capture employee feedback and details about the programs and practices that make your workplace unique.

From start-ups to the world’s largest multinational companies, we acknowledge the best in workplace culture. We recognize companies of all sizes, in all industries, and around the world. For more information, please visit: Great Place To Work® Recognition.


Chau spent most of her 28 years working experience as a change and transformation facilitator in all four areas of organisation development interventions.

In addition to designing and managing learning roadmaps and certification pathways, she has developed training materials and conducted thousands of training and coaching hours to participants with diversified learning and development objectives for both internal and external customers in Vietnam, Malaysia and Korea. Chau is the first Vietnamese to be awarded the prestigious Intel Corporate award High Performing Instructor. Her heart is all about community commitment as she initiated, managed and co-delivered career counselling workshops for students. During the Covid-19 pandemic, Chau organised webinars on mental health and Diversity & Inclusion topics for a mixed group of professionals. Her relaxation approach is a combination of a cold beer over a Korean or Taiwanese drama or a Hollywood rom-com.

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

To determine the 2022 Vietnam Best Workplaces™, Great Place To Work®️ analyzed confidential survey feedback representing nearly 20,000 employees across different industries in Vietnam. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️.

85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced.

To be considered, companies had to meet the Great Place To Work-Certified™ standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. 

Companies with 10-99 people were considered for the Small category, companies with 100-999 people were considered for the Medium category and companies with 1000+ people were considered for the Large category.