Blog| Best Workplaces

Building Culture on the Frontline: Up Close with DHL-VNPT Express

  • HA MINH CHAU

    Author

Ha Minh Chau

Author

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When you search for ‘great workplace culture’, you are often met with images of collaborative workspaces, team building events, and office celebrations. However, many employees at Best Workplaces operate outside traditional office settings, working on the frontline in various environments.

Great Place To Work® identified Best Workplaces through an assessment of all employees’ daily experiences to ensure that the employee experience for frontline workers matches that of the head office. This approach ensures that opportunities for personal and professional growth remain consistent, whether one is on the field sites to the corner office, behind the wheel or behind a desk.

DHL-VNPT Express has been recognized as one of the World’s Best Workplaces for five consecutive years. In an interview with Truong Hoang Long, HR Director of DHL-VNPT Express Vietnam, we gain insight into the company’s success.

Town-hall Meetings

Frontline employees and managers account for 70% of DHL Express Vietnam’s workforce. To ensure this substantial group contributes effectively to the successful implementation of the global FOCUS Strategy in Vietnam, the company conducts several town-hall meetings each year, lasting between 45 to 60 minutes, which involve all employees.
At the beginning of the year, these town halls focus on reviewing the previous year’s performance, cascading the current year’s priorities, and recognizing employees’ contributions to the company’s great service quality, customer loyalty, and how this translates into a profitable network. The mid-year town hall reviews progress towards these objectives, while the year-end town hall provides updates on the year’s performance and prepares for the coming year.

 

Ongoing two-way communication

While these town halls create a context for company-wide sharing and celebrations, DHL-VNPT Express fosters ongoing two-way communication and success through the Coaching & Feedback culture and SmartConnect, a group-wide intranet allows all DHL-VNPT Express employees to access both on PC and mobile for the real-time updates and information.

Effective leadership begins with attentive listening. DHL-VNPT Express collects and addresses employee feedback through the annual Employee Opinion Survey. All the concerns are heard and acted upon by the Senior Management Team and then communicated to employees in relevant meetings and subsequent town halls.

Congratulations to DHL-VNPT Express for their unwavering commitment to fostering a people-first, purpose-driven workforce culture, solidifying their position as “The logistics company for the world.”

Get Recognized for Being a Great Place To Work

Companies that want to be on a Best Workplaces List start by earning Great Place To Work® Certification™. Through the Certification process, we capture employee feedback and details about the programs and practices that make your workplace unique.

From start-ups to the world’s largest multinational companies, we acknowledge the best in workplace culture. We recognize companies of all sizes, in all industries, and around the world. For more information, please visit: Great Place To Work® Recognition.

  • HA MINH CHAU

    Ha Minh Chau has over 31 years of experience as a change and transformation facilitator across all areas of organizational development. In addition to designing and managing learning roadmaps and certification pathways, she has developed training materials and conducted thousands of training and coaching hours for both internal and external clients in Vietnam, Malaysia, Korea, Singapore, Philippines, Indonesia and Australia.

    Chau was the first Vietnamese recipient of Intel’s prestigious High Performing Instructor award. In 2023, she co-founded Culture Code—a feedforward initiative that fosters knowledge-sharing on organizational culture and the science of happiness. The initiative has been supported by ELCA, Intel, VietinBank, Marie Curie Kindergarten, Hilton, TH School, and the Human Resources Association (HRA).

    Her past community work includes career counseling for students and webinars on mental health and diversity during the COVID-19 pandemic. Her favorite way to unwind? A cold beer paired with a Korean drama, Taiwanese series, or a classic Hollywood rom-com.