10 Creative Employee Spotlight Examples

Shado Saeyang

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SHADO SAEYANG

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How award-winning workplaces spotlight their company culture and employee experience on social media.

 

When it comes to recruiting top talent, there’s no better tool than word of mouth – especially when those words come straight from the mouths of employees themselves.

That’s why Great Place To Work Certification™ is so powerful. When companies to carry the Certified™ label, it means that current employees verify it’s truly a great place to work. Certification is a stamp of approval for job seekers, indicating a workplace where they can grow, thrive and bring their whole selves.

While it’s never a bad time to promote your employer brand, Certification Nation Day, which was held on May 17 of this year, is a special day dedicated to doing just that. Across the country, Certified workplaces came together online to share stories of their company culture under the hashtag #GPTWcertified.

From heartfelt videos of employees’ personal stories to playful office parties, here are some of the most creative employee spotlight examples we saw that day.

Engtal

Workplace celebrations don’t have to just be in-office affairs. The team at recruiting firm Engtal turned Certification Nation Day into a day of real partying – outdoors on a patio, in a park, and even on a boat! Showing employees being themselves outside of the office, while also having fun together, is a great way to demonstrate a company’s culture and camaraderie.

Legacy Construction

Fresno-based Legacy Construction recognized its Certification Nation Day with a huge lunch party for the team. Getting everyone together for a celebratory meal is a simple but effective way to show employee appreciation – and sharing it via a playful social media video is an effective way to publicly show off your employer brand.

Summit CPA Group

Accounting firm Summit CPA Group knows the best way to promote your employer brand is by passing the mic to your employees. On Certification Nation Day, they did just that, with videos like this one, of employees sharing their personal stories of why Summit is a great place to work.

Thoughtworks

It’s one thing to promote that you’re Certified, but another to show the numbers behind it. Chicago-based IT company Thoughtworks used a few simple graphics (along with photos of employees) to create a video with a clear, attention-grabbing message: 90% of its workforce in 12 countries around the world said it’s a great place to work.

Embark

Videos don’t need a lot of tech-savvy to have an impact. Business advisory firm Embark used a simple boomerang on Instagram to show off its company culture (complete with office dog!). More importantly, they smartly turned it into a recruiting opportunity, calling out their careers page in the caption.

PeopleTec, Inc.

For its Certification Nation Day celebrations, tech services company PeopleTec threw an office party with color-themed balloons, cupcakes, punch, and photo props. They shared photos of the day on Instagram, along with a thoughtful caption, that shows both current employees and potential hires how much they care about company culture.

Youth Villages

Non-profit Youth Villages showed off its TikTok chops on Certification Nation Day, with a fun video made up of employee photos from locations across the country. It’s another great example of how videos don’t need to be complicated to have an impact – in fact, something that’s more grassroots and authentic can actually be even more powerful.

Radio Flyer Inc.

The best way to promote your employer brand is to rely on your employees themselves. Radio Flyer, which makes wagons, tricycles, scooters, and other ride-on products, interviewed several employees about what working there means to them. The resulting video is a great example of how your own staff can be your best recruiters.

Tax Relief Advocates

You can’t have a party without a photo booth to prove it! Irvine-based Tax Relief Advocates made sure they had souvenirs of their Certification Nation Day celebrations, complete with a step-and-repeat banner and photo booth props. Their collection of party photos on Instagram show they’re a workplace that isn’t afraid to have fun.

Total Quality Logistics

Freight brokerage firm Total Quality Logistics (TQL) shined a spotlight on its employees for Certification Nation Day. Their playful Instagram video – which even starred a cardboard cutout of Betty White! – was the perfect way to put real faces to their company culture. Even their Instagram account name – @lifeattql – shows it’s a company that’s willing to be real.

Get your employer brand recognized

These Certification Nation Day celebrations prove that you don’t need a big marketing budget or fancy creative team to get the word out about your employer brand. When it comes to recruiting, authenticity is best — so don’t be afraid to put your employees in the spotlight.

One way to do this is by going after Great Place To Work Certification. In fact, it’s such a powerful recruiting tool that “90% of our new hires said that Certification was the key deciding factor in selecting IDOC,” says Nella Gonzalez, human resources manager at IDOC (another Great Place To Work-Certified company).

If you want candidates to choose your company against a sea of competing employers, then it’s time to get Great Place To Work-Certified.

Contact us about starting your Certification process today.

Shado Saeyang

The data science behind this list from Great Place To Work®

Great Place To Work® has been surveying employees around the world about their workplace experiences for 30 years. We have developed a set of themes and metrics that not only predict whether employees feel their workplace is great, but predict retention, agility, and overall business success.  

Using our proprietary Trust Index™ survey, we measure the core of what we know creates great workplaces — key behaviors that drive trust in management, connection with colleagues, and loyalty to the company.  

The survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 statements on a five-point scale and answering two open-ended questions.

Employees tell us whether leaders are accessible, communicate honestly and clearly, and if their actions match their words. They tell us whether they feel respected as individuals, if they receive training benefits, appreciation, support for their well-being and opportunities to contribute. They tell us whether they believe their company is fair related to pay, profits, promotions, recognition, favoritism and opportunities. They tell us if they are proud of their work, their team, and their company, and if they feel they make a difference and their work is meaningful. And they tell us whether they enjoy the people they work with, feel cared for and can be themselves.  

List rankings are based on this employee feedback, which we analyze to determine the extent to which this experience is shared by the full workforce. Great Place To Work measures the differences in survey responses across demographic groups and roles within each organization to assess both the quality and consistency of the employee experience. Statements are weighted according to their relevance in describing the most important aspects of an equitable workplace. 

The best companies create great work experiences not just for management, but also for their part-time employees on the front lines, for those who’ve just joined and those who’ve spent their whole career there, for every race and ethnicity, gender, neurotype, or other demographic in the organization – we look at it all. Companies with the broadest set of employees who report positive workplace experience receive the highest rankings on lists.

In addition to analyzing employee feedback, for National List’s for companies in the Medium and Large size categories, we also consider what a company can tell us about their programs and workplace strategy. Each company also answers six essay questions that provide greater insight into how, and why the organization is great for all people. Responses are rigorously evaluated and cross-reviewed according to Great Place To Work’s research-driven criteria. From what companies share in datapoints and essays, we identify the organizations that offer the most generous, caring and innovative cultures that reflect a genuine commitment to meet the diversity of their people’s needs inside and outside the workplace as validated by what employees themselves report in survey results.
Where an industry list is being revealed (i.e. Healthcare, Technology) additional information provided from an organization in the form of a culture audit will not be considered; rather we analyze employee feedback from the Trust Index survey with the above methodology.

Because employee feedback drives these rankings, surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent honest feedback from the company’s full population. To be eligible for the list, companies must be Great Place To Work Certified™, have 10 or more employees in the country they are being Certified, and be operating in the industry relevant to a specific Industry list if applicable (i.e. Healthcare, Technology). If categories are being listed within a National list, category break downs are as follows: Companies with 10-29 people were considered for the Micro category; those with 30 to 99 people for the Small category; companies with 100 to 999 employees were considered for the Medium category; and those with 1,000 or more for the Large category. Some lists in certain countries may combine categories in which case that will be specified in the list breakdown.
While essay responses provide important context for rankings, only survey data can garner a list placement.

The data science behind this list from Great Place To Work®

Great Place To Work® has been surveying employees around the world about their workplace experiences for 30 years. We have developed a set of themes and metrics that not only predict whether employees feel their workplace is great, but predict retention, agility, and overall business success.  

Using our proprietary Trust Index™ survey, we measure the core of what we know creates great workplaces — key behaviors that drive trust in management, connection with colleagues, and loyalty to the company.  

The survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 statements on a five-point scale and answering two open-ended questions.

Employees tell us whether leaders are accessible, communicate honestly and clearly, and if their actions match their words. They tell us whether they feel respected as individuals, if they receive training benefits, appreciation, support for their well-being and opportunities to contribute. They tell us whether they believe their company is fair related to pay, profits, promotions, recognition, favoritism and opportunities. They tell us if they are proud of their work, their team, and their company, and if they feel they make a difference and their work is meaningful. And they tell us whether they enjoy the people they work with, feel cared for and can be themselves.  

List rankings are based on this employee feedback, which we analyze to determine the extent to which this experience is shared by the full workforce. Great Place To Work measures the differences in survey responses across demographic groups and roles within each organization to assess both the quality and consistency of the employee experience. Statements are weighted according to their relevance in describing the most important aspects of an equitable workplace. 

The best companies create great work experiences not just for management, but also for their part-time employees on the front lines, for those who’ve just joined and those who’ve spent their whole career there, for every race and ethnicity, gender, neurotype, or other demographic in the organization – we look at it all. Companies with the broadest set of employees who report positive workplace experience receive the highest rankings on lists.

In addition to analyzing employee feedback, for National List’s for companies in the Medium and Large size categories, we also consider what a company can tell us about their programs and workplace strategy. Each company also answers six essay questions that provide greater insight into how, and why the organization is great for all people. Responses are rigorously evaluated and cross-reviewed according to Great Place To Work’s research-driven criteria. From what companies share in datapoints and essays, we identify the organizations that offer the most generous, caring and innovative cultures that reflect a genuine commitment to meet the diversity of their people’s needs inside and outside the workplace as validated by what employees themselves report in survey results.
Where an industry list is being revealed (i.e. Healthcare, Technology) additional information provided from an organization in the form of a culture audit will not be considered; rather we analyze employee feedback from the Trust Index survey with the above methodology.

Because employee feedback drives these rankings, surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent honest feedback from the company’s full population. To be eligible for the list, companies must be Great Place To Work Certified™, have 10 or more employees in the country they are being Certified, and be operating in the industry relevant to a specific Industry list if applicable (i.e. Healthcare, Technology). If categories are being listed within a National list, category break downs are as follows: Companies with 10-29 people were considered for the Micro category; those with 30 to 99 people for the Small category; companies with 100 to 999 employees were considered for the Medium category; and those with 1,000 or more for the Large category. Some lists in certain countries may combine categories in which case that will be specified in the list breakdown.
While essay responses provide important context for rankings, only survey data can garner a list placement.

The data science behind this list from Great Place To Work®

Great Place To Work® has been surveying employees around the world about their workplace experiences for 30 years. We have developed a set of themes and metrics that not only predict whether employees feel their workplace is great, but predict retention, agility, and overall business success.  

Using our proprietary Trust Index™ survey, we measure the core of what we know creates great workplaces — key behaviors that drive trust in management, connection with colleagues, and loyalty to the company.  

The survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 statements on a five-point scale and answering two open-ended questions.

Employees tell us whether leaders are accessible, communicate honestly and clearly, and if their actions match their words. They tell us whether they feel respected as individuals, if they receive training benefits, appreciation, support for their well-being and opportunities to contribute. They tell us whether they believe their company is fair related to pay, profits, promotions, recognition, favoritism and opportunities. They tell us if they are proud of their work, their team, and their company, and if they feel they make a difference and their work is meaningful. And they tell us whether they enjoy the people they work with, feel cared for and can be themselves.  

List rankings are based on this employee feedback, which we analyze to determine the extent to which this experience is shared by the full workforce. Great Place To Work measures the differences in survey responses across demographic groups and roles within each organization to assess both the quality and consistency of the employee experience. Statements are weighted according to their relevance in describing the most important aspects of an equitable workplace. 

The best companies create great work experiences not just for management, but also for their part-time employees on the front lines, for those who’ve just joined and those who’ve spent their whole career there, for every race and ethnicity, gender, neurotype, or other demographic in the organization – we look at it all. Companies with the broadest set of employees who report positive workplace experience receive the highest rankings on lists.

In addition to analyzing employee feedback, for National List’s for companies in the Medium and Large size categories, we also consider what a company can tell us about their programs and workplace strategy. Each company also answers six essay questions that provide greater insight into how, and why the organization is great for all people. Responses are rigorously evaluated and cross-reviewed according to Great Place To Work’s research-driven criteria. From what companies share in datapoints and essays, we identify the organizations that offer the most generous, caring and innovative cultures that reflect a genuine commitment to meet the diversity of their people’s needs inside and outside the workplace as validated by what employees themselves report in survey results.
Where an industry list is being revealed (i.e. Healthcare, Technology) additional information provided from an organization in the form of a culture audit will not be considered; rather we analyze employee feedback from the Trust Index survey with the above methodology.

Because employee feedback drives these rankings, surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent honest feedback from the company’s full population. To be eligible for the list, companies must be Great Place To Work Certified™, have 10 or more employees in the country they are being Certified, and be operating in the industry relevant to a specific Industry list if applicable (i.e. Healthcare, Technology). If categories are being listed within a National list, category break downs are as follows: Companies with 10-29 people were considered for the Micro category; those with 30 to 99 people for the Small category; companies with 100 to 999 employees were considered for the Medium category; and those with 1,000 or more for the Large category. Some lists in certain countries may combine categories in which case that will be specified in the list breakdown.
While essay responses provide important context for rankings, only survey data can garner a list placement.