GPTW Vietnam and Apollo

APRIL 23, 2026 | 14.30 - 16.30 | APOLLO ENGLISH CENTER, HANOI

Activating The Full Value Of Your Great Place To Work Certification

From Toolkit to Culture Story: Turning Survey Insights into Employer Brand Impact

RESERVE YOUR SPOT

Maximize the Value of Your Great Place To Work Certification

Many companies celebrate achieving their Great Place To Work Certification. But beyond the announcement, many leaders begin asking an important question:

How can we fully leverage our Certification?

While Certification is an important milestone, the real opportunity lies in how organizations activate it — from using the Certification toolkit effectively to turning employee insights into compelling culture stories.

In this session, we’ll explore practical ways Certified companies can move beyond recognition and start activating their Certification to strengthen their employer brand and showcase their workplace culture with credibility.

The event will also feature sharing from Apollo English and Masan High-Tech Materials — two organizations that have held Great Place To Work Certification for multiple years — as they speak about how they approached communications and leveraged the Certification to create meaningful value for their organizations.

🔧 Activate Your Certification Toolkit

Learn how to use the Great Place To Work Certification toolkit across internal and external communication channels, with practical examples from a Certified company.

💡 Turn Survey Insights into Culture Stories

See how organizations can leverage survey insights to communicate culture strengths and build credibility with candidates and employees.

🤝 Learn from Fellow Certified Companies

Hear directly from organizations that have successfully activated their Great Place To Work Certification and strengthened their employer brand.

Event Highlights & Registration

🔧 Event Details

  • Date & Time: April 23, 2026 | 14:30 - 16:30
  • Registration & Check-in: 14:00
  • Location: Apollo English Phan Dinh Phung, 1A Nguyen Tri Phuong, Quan Thanh, Ba Dinh, Hanoi

🔧 Event Agenda

  • 14:30 – 14:40: Welcome & Opening Remarks

Setting the context: How Certified companies can maximize the value of their GPTW Certification.

  • 14:40 – 15:10: Activating the Certification Toolkit - Featuring Speakers from Apollo English and Masan High-Tech Materials

Learn how to effectively use the Great Place To Work Certification toolkit across internal and external communication channels.

  • 15:10 – 15:35: From Data to Culture Story

Discover how organizations can turn employee survey insights and Great Place To Work statements into authentic culture stories.

  • 15:35 - 15:50: Q&A and Peer Discussion

An interactive session where attendees can ask questions and exchange ideas on promoting workplace culture and Certification.

  • 15:50 - 16:00: Closing & Networking

Key takeaways and opportunities for follow-up conversations.

Speakers

MODERATOR

Ha Minh Chau

Senior Consultant
Great Place To Work ASEAN & ANZ

GUEST SPEAKER

Pham Thi Thu Ha

COO
Apollo English

GUEST SPEAKER

Nguyen Thi Thanh Nga

Head of Human Resources
Masan High-Tech Materials

FAQ's

What’s the event about?

This session will help organizations learn how to use and activate the value of their Great Place To Work Certification effectively across both internal and external communication initiatives.

This session is designed for professionals involved in shaping workplace culture and employer branding, including:

• HR Leaders and People & Culture teams
• Talent Acquisition professionals
• Employer Branding teams
• Marketing & Communications professionals

Both Great Place To Work Certified companies and organizations interested in learning more about Certification are welcome.

While the session is especially valuable for organizations that are already Great Place To Work Certified, companies that are interested in learning how Certification can support employer branding and culture initiatives are also encouraged to attend.

The session will be conducted in Vietnamese.

No, this is a complimentary event.

Key highlights and insights from the event will be shared after the session. Selected content may also be featured on Great Place To Work’s website or social media channels.

If you have any questions about the event or registration, please contact Thao Nguyen at thao.nguyen@greatplacetowork.com

Ha Minh Chau has over 31 years of experience as a change and transformation facilitator across all areas of organizational development. In addition to designing and managing learning roadmaps and certification pathways, she has developed training materials and conducted thousands of training and coaching hours for both internal and external clients in Vietnam, Malaysia, Korea, Singapore, Philippines, Indonesia and Australia.

Chau was the first Vietnamese recipient of Intel’s prestigious High Performing Instructor award. In 2023, she co-founded Culture Code — a feedforward initiative that fosters knowledge-sharing on organizational culture and the science of happiness. The initiative has been supported by ELCA, Intel, VietinBank, Marie Curie Kindergarten, Hilton, TH School, and the Human Resources Association (HRA).

Her past community work includes career counseling for students and webinars on mental health and diversity during the COVID-19 pandemic.

Her favorite way to unwind? A cold beer paired with a Korean drama, Taiwanese series, or a classic Hollywood rom-com.

With over 20 years dedicated to education, Ms. HA PHAM has built a remarkable journey across both business and support functions at Apollo – from Centre Manager, Head of Talent Development, Head of HR, and now Chief Operating Officer. Her diverse experience reflects a deep understanding of both people and operations.

She is deeply passionate about developing people—not only employees, but also young learners—believing that sustainable growth begins from within. At the heart of her leadership philosophy is a clear belief: an excellent learning experience starts with an exceptional employee experience.

This aligns with Apollo’s commitment to placing customers at the center, while fostering a culture recognized by Great Place To Work.

Guided by the spirit of “Where The Best Become Better,” she is driving innovation, operational excellence, and continuous development—transforming internal capabilities into meaningful value.

Under her leadership, Apollo continues to grow as not just a place for learning but a place where people thrive, and excellence is continuously redefined.

Ms. Nga Nguyễn is currently a leader in Human Resources and Organizational Development, with more than 11 years of experience at Masan High-Tech Materials.

Her journey has been built through small but steady steps, gradually transforming simple things into practical value for the organization.

With strengths in building corporate culture, leadership development and compliance systems, she has implemented many HR and organizational development initiatives, as well as activities that foster a culture of engagement within the company, all aligned with the organization’s strategic direction.

Through these efforts, she has contributed to creating a positive workplace where people not only work effectively, but also feel recognized, developed and happy every day.

Quote: “Building culture is a journey that we patiently and persistently nurture and develop together every day” and “Strategy, foundations and brand are very important, but culture will determine our future.”